We Paid $260,000 for This?

The State paid a marketing company, Lippincott Mercer, a New York company no less, $260,000 to come up with a new slogan for New Jersey. What brilliance did they come up with? "New Jersey: We'll win you over."

Anyway the State has opened a phone line (609-984-9893) and a Web Site for people to make suggestions. Please do. There were some really good slogans listed in the paper yesterday. Let's see what we can come up with for free.